{"id":6992,"date":"2024-11-20T11:40:06","date_gmt":"2024-11-20T10:40:06","guid":{"rendered":"https:\/\/www.fu1838.org\/exposiciones\/evolucio-de-la-publicitat-farmaceutica-1940-1980-el-cas-uriach\/"},"modified":"2026-01-14T08:55:49","modified_gmt":"2026-01-14T07:55:49","slug":"evolucio-de-la-publicitat-farmaceutica-1940-1980-el-cas-uriach","status":"publish","type":"exposiciones","link":"https:\/\/www.fu1838.org\/ca\/exposiciones\/evolucio-de-la-publicitat-farmaceutica-1940-1980-el-cas-uriach\/","title":{"rendered":"Evoluci\u00f3 de la publicitat farmac\u00e8utica (1940-1980). El cas Uriach"},"content":{"rendered":"\n<p>L\u2019exposici\u00f3, realitzada a la Facultat de Medicina de la Universitat de Barcelona, presenta una selecci\u00f3 de cartells i elements publicitaris procedents del fons documental de la Fundaci\u00f3 Uriach per mostrar l\u2019evoluci\u00f3 hist\u00f2rica dels Laboratoris Uriach, alguns dels medicaments m\u00e9s populars, aix\u00ed com els estils publicitaris i art\u00edstics utilitzats pels dissenyadors i artistes que han col\u00b7laborat amb Uriach al llarg d\u2019aquests anys.\n<\/p>\n\n<p>Una visi\u00f3 retrospectiva que mostra com, al llarg de la hist\u00f2ria, la publicitat farmac\u00e8utica s\u2019ha adaptat tant als gustos i estils de cada \u00e8poca com a la normativa i legislaci\u00f3 canviants en la mat\u00e8ria.<\/p>\n","protected":false},"featured_media":195927,"template":"","meta":{"_acf_changed":false},"class_list":["post-6992","exposiciones","type-exposiciones","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Evoluci\u00f3 de la publicitat farmac\u00e8utica (1940-1980). El cas Uriach - Fundaci\u00f3n Uriach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fu1838.org\/ca\/exposiciones\/evolucio-de-la-publicitat-farmaceutica-1940-1980-el-cas-uriach\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evoluci\u00f3 de la publicitat farmac\u00e8utica (1940-1980). El cas Uriach - Fundaci\u00f3n Uriach\" \/>\n<meta property=\"og:description\" content=\"L\u2019exposici\u00f3, realitzada a la Facultat de Medicina de la Universitat de Barcelona, presenta una selecci\u00f3 de cartells i elements publicitaris procedents del fons documental de la Fundaci\u00f3 Uriach per mostrar l\u2019evoluci\u00f3 hist\u00f2rica dels Laboratoris Uriach, alguns dels medicaments m\u00e9s populars, aix\u00ed com els estils publicitaris i art\u00edstics utilitzats pels dissenyadors i artistes que han col\u00b7laborat [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fu1838.org\/ca\/exposiciones\/evolucio-de-la-publicitat-farmaceutica-1940-1980-el-cas-uriach\/\" \/>\n<meta property=\"og:site_name\" content=\"Fundaci\u00f3n Uriach\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-14T07:55:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fu1838.org\/wp-content\/uploads\/2024\/11\/EvolucionPublicidadFarmaceutica_ImagenPrincipal-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1152\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fu1838.org\/ca\/exposiciones\/evolucio-de-la-publicitat-farmaceutica-1940-1980-el-cas-uriach\/\",\"url\":\"https:\/\/www.fu1838.org\/ca\/exposiciones\/evolucio-de-la-publicitat-farmaceutica-1940-1980-el-cas-uriach\/\",\"name\":\"Evoluci\u00f3 de la publicitat farmac\u00e8utica (1940-1980). 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