{"id":7238,"date":"2024-11-28T15:18:39","date_gmt":"2024-11-28T14:18:39","guid":{"rendered":"https:\/\/www.fu1838.org\/joyas-archivo\/el-modernisme-i-la-publicitat\/"},"modified":"2025-03-11T17:08:55","modified_gmt":"2025-03-11T16:08:55","slug":"el-modernisme-i-la-publicitat","status":"publish","type":"joyas-archivo","link":"https:\/\/www.fu1838.org\/ca\/joyas-archivo\/el-modernisme-i-la-publicitat\/","title":{"rendered":"El modernisme i la publicitat"},"content":{"rendered":"\n<p>A finals del segle XIX i inicis del XX, la ciutat de Barcelona va experimentar un apogeu econ\u00f2mic i cultural en \u00e0mbits com l\u2019arquitectura, la m\u00fasica, el cartellisme i la publicitat, amb figures destacades com Antoni Gaud\u00ed, Dom\u00e8nech i Montaner, Ramon Casas i Santiago Rusi\u00f1ol, entre d\u2019altres. En aquest context, l\u2019art modernista es va convertir en un mitj\u00e0 clau per promoure productes i serveis a trav\u00e9s del cartellisme i la publicitat. Aquests dos mitjans van saber integrar les caracter\u00edstiques pr\u00f2pies del modernisme: l\u00ednies sinuoses, inspiraci\u00f3 en la natura i exaltaci\u00f3 de la bellesa, creant obres que no nom\u00e9s venien, sin\u00f3 que tamb\u00e9 embellien la ciutat i la omplien d\u2019orgull.<\/p>\n\n<p>Aquesta col\u00b7lecci\u00f3, que inclou obres d\u2019Antonio Utrillo i Francisco Seix, entre d\u2019altres, \u00e9s un reflex d\u2019un moment irrepetible per a la cultura del nostre pa\u00eds.<\/p>\n","protected":false},"featured_media":5865,"template":"","meta":{"_acf_changed":false},"categorias-joyas-archivo":[73],"class_list":["post-7238","joyas-archivo","type-joyas-archivo","status-publish","has-post-thumbnail","hentry","categorias-joyas-archivo-colleccio-publicitat"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El modernisme i la publicitat - Fundaci\u00f3n Uriach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fu1838.org\/ca\/joyas-archivo\/el-modernisme-i-la-publicitat\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El modernisme i la publicitat - Fundaci\u00f3n Uriach\" \/>\n<meta property=\"og:description\" content=\"A finals del segle XIX i inicis del XX, la ciutat de Barcelona va experimentar un apogeu econ\u00f2mic i cultural en \u00e0mbits com l\u2019arquitectura, la m\u00fasica, el cartellisme i la publicitat, amb figures destacades com Antoni Gaud\u00ed, Dom\u00e8nech i Montaner, Ramon Casas i Santiago Rusi\u00f1ol, entre d\u2019altres. 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