{"id":7240,"date":"2024-11-28T15:11:37","date_gmt":"2024-11-28T14:11:37","guid":{"rendered":"https:\/\/www.fu1838.org\/joyas-archivo\/lera-dels-grafistes\/"},"modified":"2025-03-11T17:10:17","modified_gmt":"2025-03-11T16:10:17","slug":"lera-dels-grafistes","status":"publish","type":"joyas-archivo","link":"https:\/\/www.fu1838.org\/ca\/joyas-archivo\/lera-dels-grafistes\/","title":{"rendered":"L\u2019era dels grafistes"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Amb l\u2019inici de la producci\u00f3 i distribuci\u00f3 de productes propis per part d\u2019Uriach durant la postguerra, deixant de banda els productes estrangers, la companyia va apostar per un grup d\u2019artistes prometedors perqu\u00e8, amb la seva innovadora publicitat, impulsessin les vendes d\u2019aquests nous productes. Aquests artistes van donar inici a una \u00e8poca que, a causa de la seva import\u00e0ncia, seria coneguda posteriorment com \u201cl\u2019era dels grafistes\u201d, un moviment liderat per pioners com Josep Pla-Narbona i Josep Artigas, entre d\u2019altres, que van transformar la comunicaci\u00f3 visual al pa\u00eds i van contribuir a la professionalitzaci\u00f3 del sector publicitari. Aquest moviment no nom\u00e9s va abastar el disseny publicitari, sin\u00f3 tamb\u00e9 l\u2019edici\u00f3 editorial, el cartellisme i la identitat corporativa. Aquesta col\u00b7lecci\u00f3 es testimoni d\u2019un per\u00edode que va deixar obres de gran valor i que va crear un llegat visual que inspiraria generacions posteriors de dissenyadors.<\/p>\n","protected":false},"featured_media":5871,"template":"","meta":{"_acf_changed":false},"categorias-joyas-archivo":[73],"class_list":["post-7240","joyas-archivo","type-joyas-archivo","status-publish","has-post-thumbnail","hentry","categorias-joyas-archivo-colleccio-publicitat"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019era dels grafistes - Fundaci\u00f3n Uriach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fu1838.org\/ca\/joyas-archivo\/lera-dels-grafistes\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019era dels grafistes - Fundaci\u00f3n Uriach\" \/>\n<meta property=\"og:description\" content=\"Amb l\u2019inici de la producci\u00f3 i distribuci\u00f3 de productes propis per part d\u2019Uriach durant la postguerra, deixant de banda els productes estrangers, la companyia va apostar per un grup d\u2019artistes prometedors perqu\u00e8, amb la seva innovadora publicitat, impulsessin les vendes d\u2019aquests nous productes. 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