{"id":7243,"date":"2024-11-28T12:51:33","date_gmt":"2024-11-28T11:51:33","guid":{"rendered":"https:\/\/www.fu1838.org\/joyas-archivo\/medicaments-a-laire-de-la-radio-a-les-xarxes-socials\/"},"modified":"2025-03-11T17:32:05","modified_gmt":"2025-03-11T16:32:05","slug":"medicaments-a-laire-de-la-radio-a-les-xarxes-socials","status":"publish","type":"joyas-archivo","link":"https:\/\/www.fu1838.org\/ca\/joyas-archivo\/medicaments-a-laire-de-la-radio-a-les-xarxes-socials\/","title":{"rendered":"Medicaments a l\u2019aire: De la r\u00e0dio a les xarxes socials"},"content":{"rendered":"\n<p>L\u2019aparici\u00f3 dels anuncis de medicaments a la televisi\u00f3 i la r\u00e0dio a Espanya va marcar un punt d\u2019inflexi\u00f3 en la comunicaci\u00f3 publicit\u00e0ria durant la segona meitat del segle XX. A partir d\u2019aquell moment, aquests nous mitjans de masses van comen\u00e7ar a substituir progressivament els formats tradicionals impresos, com els cartells i els anuncis en diaris. Els nous sistemes audiovisuals estaven dissenyats per captar l\u2019atenci\u00f3 del p\u00fablic general, emprant missatges simples i efectius que destacaven els beneficis i l\u2019efic\u00e0cia dels productes, creant una connexi\u00f3 emocional amb els consumidors. Amb el temps, la regulaci\u00f3 publicit\u00e0ria es va anar ajustant per garantir que la informaci\u00f3 proporcionada fos clara i precisa. A partir dels anys 80, l\u2019aposta d\u2019Uriach per aquests nous mitjans va ser molt significativa, com es pot veure en aquesta col\u00b7lecci\u00f3, amb nombroses campanyes en televisi\u00f3 i r\u00e0dio de productes tan populars com Biodramina, Utab\u00f3n o Lipograsil, entre molts altres. Una manera de comunicar que, amb l\u2019arribada de les xarxes socials com Facebook, YouTube, Instagram o TikTok, va canviar per sempre.<\/p>\n\n<p><\/p>\n","protected":false},"featured_media":6481,"template":"","meta":{"_acf_changed":false},"categorias-joyas-archivo":[76],"class_list":["post-7243","joyas-archivo","type-joyas-archivo","status-publish","has-post-thumbnail","hentry","categorias-joyas-archivo-colleccio-audiovisual"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Medicaments a l\u2019aire: De la r\u00e0dio a les xarxes socials - Fundaci\u00f3n Uriach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fu1838.org\/ca\/joyas-archivo\/medicaments-a-laire-de-la-radio-a-les-xarxes-socials\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Medicaments a l\u2019aire: De la r\u00e0dio a les xarxes socials - Fundaci\u00f3n Uriach\" \/>\n<meta property=\"og:description\" content=\"L\u2019aparici\u00f3 dels anuncis de medicaments a la televisi\u00f3 i la r\u00e0dio a Espanya va marcar un punt d\u2019inflexi\u00f3 en la comunicaci\u00f3 publicit\u00e0ria durant la segona meitat del segle XX. 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