{"id":196008,"date":"2025-11-13T08:25:49","date_gmt":"2025-11-13T07:25:49","guid":{"rendered":"https:\/\/www.fu1838.org\/2025\/11\/13\/adquisicio-publicitat-dhemeroteca-1927\/"},"modified":"2026-01-14T08:28:17","modified_gmt":"2026-01-14T07:28:17","slug":"adquisicio-publicitat-dhemeroteca-1927","status":"publish","type":"post","link":"https:\/\/www.fu1838.org\/ca\/2025\/11\/13\/adquisicio-publicitat-dhemeroteca-1927\/","title":{"rendered":"Adquisici\u00f3: publicitat d\u2019hemeroteca (1927)"},"content":{"rendered":"\n<p>Publicitat corporativa d\u2019Uriach (1927) orientada a presentar i promocionar la companyia, destacant-ne l\u2019antiguitat \u201cFundada el 1838\u201d i una estructura societ\u00e0ria moderna per a l\u2019\u00e8poca \u201cS.A.\u201d.\n<\/p>\n\n<p>A la imatge, Uriach es defineix com a laboratori i f\u00e0brica de productes qu\u00edmicofarmac\u00e8utics i exposa un model de negoci que inclou la importaci\u00f3 i l\u2019exportaci\u00f3, subratllant el seu paper com a agent a Espanya d\u2019especialitats franceses, italianes, angleses i nord-americanes.<\/p>\n\n<p>L\u2019anunci identifica i mostra, mitjan\u00e7ant dues fotografies, les seus del negoci el 1927: les oficines de Bruch, 49, i el complex industrial de Fomento, 59\u201365. A la part inferior s\u2019hi detallen tel\u00e8fons, apartat postal i adre\u00e7a telegr\u00e0fica, propis de la comunicaci\u00f3 comercial de l\u2019\u00e8poca.<\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publicitat corporativa d\u2019Uriach (1927) orientada a presentar i promocionar la companyia, destacant-ne l\u2019antiguitat \u201cFundada el 1838\u201d i una estructura societ\u00e0ria moderna per a l\u2019\u00e8poca \u201cS.A.\u201d. A la imatge, Uriach es defineix com a laboratori i f\u00e0brica de productes qu\u00edmicofarmac\u00e8utics i exposa un model de negoci que inclou la importaci\u00f3 i l\u2019exportaci\u00f3, subratllant el seu paper [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":196003,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[68],"tags":[],"class_list":["post-196008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adquisici\u00f3: publicitat d\u2019hemeroteca (1927) - Fundaci\u00f3n Uriach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fu1838.org\/ca\/2025\/11\/13\/adquisicio-publicitat-dhemeroteca-1927\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adquisici\u00f3: publicitat d\u2019hemeroteca (1927) - Fundaci\u00f3n Uriach\" \/>\n<meta property=\"og:description\" content=\"Publicitat corporativa d\u2019Uriach (1927) orientada a presentar i promocionar la companyia, destacant-ne l\u2019antiguitat \u201cFundada el 1838\u201d i una estructura societ\u00e0ria moderna per a l\u2019\u00e8poca \u201cS.A.\u201d. A la imatge, Uriach es defineix com a laboratori i f\u00e0brica de productes qu\u00edmicofarmac\u00e8utics i exposa un model de negoci que inclou la importaci\u00f3 i l\u2019exportaci\u00f3, subratllant el seu paper [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fu1838.org\/ca\/2025\/11\/13\/adquisicio-publicitat-dhemeroteca-1927\/\" \/>\n<meta property=\"og:site_name\" content=\"Fundaci\u00f3n Uriach\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-13T07:25:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-14T07:28:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fu1838.org\/wp-content\/uploads\/2026\/01\/newshemeroteca1927.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1416\" \/>\n\t<meta property=\"og:image:height\" content=\"1757\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"EditorUriach\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"EditorUriach\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fu1838.org\/ca\/2025\/11\/13\/adquisicio-publicitat-dhemeroteca-1927\/\",\"url\":\"https:\/\/www.fu1838.org\/ca\/2025\/11\/13\/adquisicio-publicitat-dhemeroteca-1927\/\",\"name\":\"Adquisici\u00f3: publicitat d\u2019hemeroteca (1927) - Fundaci\u00f3n Uriach\",\"isPartOf\":{\"@id\":\"https:\/\/www.fu1838.org\/ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.fu1838.org\/ca\/2025\/11\/13\/adquisicio-publicitat-dhemeroteca-1927\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.fu1838.org\/ca\/2025\/11\/13\/adquisicio-publicitat-dhemeroteca-1927\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.fu1838.org\/wp-content\/uploads\/2026\/01\/newshemeroteca1927.jpeg\",\"datePublished\":\"2025-11-13T07:25:49+00:00\",\"dateModified\":\"2026-01-14T07:28:17+00:00\",\"author\":{\"@id\":\"https:\/\/www.fu1838.org\/ca\/#\/schema\/person\/61780886fb76ac43acb7a25b1c12d50f\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.fu1838.org\/ca\/2025\/11\/13\/adquisicio-publicitat-dhemeroteca-1927\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.fu1838.org\/ca\/2025\/11\/13\/adquisicio-publicitat-dhemeroteca-1927\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/www.fu1838.org\/ca\/2025\/11\/13\/adquisicio-publicitat-dhemeroteca-1927\/#primaryimage\",\"url\":\"https:\/\/www.fu1838.org\/wp-content\/uploads\/2026\/01\/newshemeroteca1927.jpeg\",\"contentUrl\":\"https:\/\/www.fu1838.org\/wp-content\/uploads\/2026\/01\/newshemeroteca1927.jpeg\",\"width\":1416,\"height\":1757},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.fu1838.org\/ca\/2025\/11\/13\/adquisicio-publicitat-dhemeroteca-1927\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.fu1838.org\/ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Adquisici\u00f3: publicitat d\u2019hemeroteca (1927)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fu1838.org\/ca\/#website\",\"url\":\"https:\/\/www.fu1838.org\/ca\/\",\"name\":\"Fundaci\u00f3n Uriach\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.fu1838.org\/ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.fu1838.org\/ca\/#\/schema\/person\/61780886fb76ac43acb7a25b1c12d50f\",\"name\":\"EditorUriach\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/www.fu1838.org\/ca\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7609de442836e3abeaae054f6527e0686e6b3935b90ac84de9ba850b0800af80?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7609de442836e3abeaae054f6527e0686e6b3935b90ac84de9ba850b0800af80?s=96&d=mm&r=g\",\"caption\":\"EditorUriach\"},\"url\":\"https:\/\/www.fu1838.org\/ca\/author\/editoruriach\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Adquisici\u00f3: publicitat d\u2019hemeroteca (1927) - Fundaci\u00f3n Uriach","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fu1838.org\/ca\/2025\/11\/13\/adquisicio-publicitat-dhemeroteca-1927\/","og_locale":"ca_ES","og_type":"article","og_title":"Adquisici\u00f3: publicitat d\u2019hemeroteca (1927) - Fundaci\u00f3n Uriach","og_description":"Publicitat corporativa d\u2019Uriach (1927) orientada a presentar i promocionar la companyia, destacant-ne l\u2019antiguitat \u201cFundada el 1838\u201d i una estructura societ\u00e0ria moderna per a l\u2019\u00e8poca \u201cS.A.\u201d. A la imatge, Uriach es defineix com a laboratori i f\u00e0brica de productes qu\u00edmicofarmac\u00e8utics i exposa un model de negoci que inclou la importaci\u00f3 i l\u2019exportaci\u00f3, subratllant el seu paper [&hellip;]","og_url":"https:\/\/www.fu1838.org\/ca\/2025\/11\/13\/adquisicio-publicitat-dhemeroteca-1927\/","og_site_name":"Fundaci\u00f3n Uriach","article_published_time":"2025-11-13T07:25:49+00:00","article_modified_time":"2026-01-14T07:28:17+00:00","og_image":[{"width":1416,"height":1757,"url":"https:\/\/www.fu1838.org\/wp-content\/uploads\/2026\/01\/newshemeroteca1927.jpeg","type":"image\/jpeg"}],"author":"EditorUriach","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"EditorUriach","Temps estimat de lectura":"1 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.fu1838.org\/ca\/2025\/11\/13\/adquisicio-publicitat-dhemeroteca-1927\/","url":"https:\/\/www.fu1838.org\/ca\/2025\/11\/13\/adquisicio-publicitat-dhemeroteca-1927\/","name":"Adquisici\u00f3: publicitat d\u2019hemeroteca (1927) - Fundaci\u00f3n Uriach","isPartOf":{"@id":"https:\/\/www.fu1838.org\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.fu1838.org\/ca\/2025\/11\/13\/adquisicio-publicitat-dhemeroteca-1927\/#primaryimage"},"image":{"@id":"https:\/\/www.fu1838.org\/ca\/2025\/11\/13\/adquisicio-publicitat-dhemeroteca-1927\/#primaryimage"},"thumbnailUrl":"https:\/\/www.fu1838.org\/wp-content\/uploads\/2026\/01\/newshemeroteca1927.jpeg","datePublished":"2025-11-13T07:25:49+00:00","dateModified":"2026-01-14T07:28:17+00:00","author":{"@id":"https:\/\/www.fu1838.org\/ca\/#\/schema\/person\/61780886fb76ac43acb7a25b1c12d50f"},"breadcrumb":{"@id":"https:\/\/www.fu1838.org\/ca\/2025\/11\/13\/adquisicio-publicitat-dhemeroteca-1927\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.fu1838.org\/ca\/2025\/11\/13\/adquisicio-publicitat-dhemeroteca-1927\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/www.fu1838.org\/ca\/2025\/11\/13\/adquisicio-publicitat-dhemeroteca-1927\/#primaryimage","url":"https:\/\/www.fu1838.org\/wp-content\/uploads\/2026\/01\/newshemeroteca1927.jpeg","contentUrl":"https:\/\/www.fu1838.org\/wp-content\/uploads\/2026\/01\/newshemeroteca1927.jpeg","width":1416,"height":1757},{"@type":"BreadcrumbList","@id":"https:\/\/www.fu1838.org\/ca\/2025\/11\/13\/adquisicio-publicitat-dhemeroteca-1927\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.fu1838.org\/ca\/"},{"@type":"ListItem","position":2,"name":"Adquisici\u00f3: publicitat d\u2019hemeroteca (1927)"}]},{"@type":"WebSite","@id":"https:\/\/www.fu1838.org\/ca\/#website","url":"https:\/\/www.fu1838.org\/ca\/","name":"Fundaci\u00f3n Uriach","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fu1838.org\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Person","@id":"https:\/\/www.fu1838.org\/ca\/#\/schema\/person\/61780886fb76ac43acb7a25b1c12d50f","name":"EditorUriach","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/www.fu1838.org\/ca\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7609de442836e3abeaae054f6527e0686e6b3935b90ac84de9ba850b0800af80?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7609de442836e3abeaae054f6527e0686e6b3935b90ac84de9ba850b0800af80?s=96&d=mm&r=g","caption":"EditorUriach"},"url":"https:\/\/www.fu1838.org\/ca\/author\/editoruriach\/"}]}},"_links":{"self":[{"href":"https:\/\/www.fu1838.org\/ca\/wp-json\/wp\/v2\/posts\/196008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fu1838.org\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fu1838.org\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fu1838.org\/ca\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fu1838.org\/ca\/wp-json\/wp\/v2\/comments?post=196008"}],"version-history":[{"count":1,"href":"https:\/\/www.fu1838.org\/ca\/wp-json\/wp\/v2\/posts\/196008\/revisions"}],"predecessor-version":[{"id":196009,"href":"https:\/\/www.fu1838.org\/ca\/wp-json\/wp\/v2\/posts\/196008\/revisions\/196009"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fu1838.org\/ca\/wp-json\/wp\/v2\/media\/196003"}],"wp:attachment":[{"href":"https:\/\/www.fu1838.org\/ca\/wp-json\/wp\/v2\/media?parent=196008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fu1838.org\/ca\/wp-json\/wp\/v2\/categories?post=196008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fu1838.org\/ca\/wp-json\/wp\/v2\/tags?post=196008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}