{"id":174897,"date":"2024-11-20T11:40:06","date_gmt":"2024-11-20T10:40:06","guid":{"rendered":"https:\/\/www.fu1838.org\/exposiciones\/evolucion-de-la-publicidad-farmaceutica-1940-1980-el-caso-uriach\/"},"modified":"2026-01-14T08:56:05","modified_gmt":"2026-01-14T07:56:05","slug":"evolucion-de-la-publicidad-farmaceutica-1940-1980-el-caso-uriach","status":"publish","type":"exposiciones","link":"https:\/\/www.fu1838.org\/en\/exposiciones\/evolucion-de-la-publicidad-farmaceutica-1940-1980-el-caso-uriach\/","title":{"rendered":"Evolution of Pharmaceutical Advertising (1940\u20131980): The Uriach Case"},"content":{"rendered":"\n<p>The exhibition, held at the Faculty of Medicine of the University of Barcelona, presents a selection of posters and advertising materials from the Uriach Foundation Archive to illustrate the historical evolution of Uriach Laboratories, some of its most popular medicines, as well as the advertising and artistic styles used by designers and artists who have collaborated with Uriach over the years.<\/p>\n\n<p>This retrospective offers a look at how pharmaceutical advertising has adapted throughout history to the tastes and styles of each era, as well as to changing regulations and legislation in the field.<\/p>\n","protected":false},"featured_media":195928,"template":"","meta":{"_acf_changed":false},"class_list":["post-174897","exposiciones","type-exposiciones","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Evolution of Pharmaceutical Advertising (1940\u20131980): The Uriach Case - Fundaci\u00f3n Uriach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fu1838.org\/en\/exposiciones\/evolucion-de-la-publicidad-farmaceutica-1940-1980-el-caso-uriach\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evolution of Pharmaceutical Advertising (1940\u20131980): The Uriach Case - Fundaci\u00f3n Uriach\" \/>\n<meta property=\"og:description\" content=\"The exhibition, held at the Faculty of Medicine of the University of Barcelona, presents a selection of posters and advertising materials from the Uriach Foundation Archive to illustrate the historical evolution of Uriach Laboratories, some of its most popular medicines, as well as the advertising and artistic styles used by designers and artists who have [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fu1838.org\/en\/exposiciones\/evolucion-de-la-publicidad-farmaceutica-1940-1980-el-caso-uriach\/\" \/>\n<meta property=\"og:site_name\" content=\"Fundaci\u00f3n Uriach\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-14T07:56:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fu1838.org\/wp-content\/uploads\/2024\/11\/EvolucionPublicidadFarmaceutica_ImagenPrincipal-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1152\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fu1838.org\/en\/exposiciones\/evolucion-de-la-publicidad-farmaceutica-1940-1980-el-caso-uriach\/\",\"url\":\"https:\/\/www.fu1838.org\/en\/exposiciones\/evolucion-de-la-publicidad-farmaceutica-1940-1980-el-caso-uriach\/\",\"name\":\"Evolution of Pharmaceutical Advertising (1940\u20131980): The Uriach Case - Fundaci\u00f3n Uriach\",\"isPartOf\":{\"@id\":\"https:\/\/www.fu1838.org\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.fu1838.org\/en\/exposiciones\/evolucion-de-la-publicidad-farmaceutica-1940-1980-el-caso-uriach\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.fu1838.org\/en\/exposiciones\/evolucion-de-la-publicidad-farmaceutica-1940-1980-el-caso-uriach\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.fu1838.org\/wp-content\/uploads\/2024\/11\/EvolucionPublicidadFarmaceutica_ImagenPrincipal-1.jpg\",\"datePublished\":\"2024-11-20T10:40:06+00:00\",\"dateModified\":\"2026-01-14T07:56:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.fu1838.org\/en\/exposiciones\/evolucion-de-la-publicidad-farmaceutica-1940-1980-el-caso-uriach\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.fu1838.org\/en\/exposiciones\/evolucion-de-la-publicidad-farmaceutica-1940-1980-el-caso-uriach\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fu1838.org\/en\/exposiciones\/evolucion-de-la-publicidad-farmaceutica-1940-1980-el-caso-uriach\/#primaryimage\",\"url\":\"https:\/\/www.fu1838.org\/wp-content\/uploads\/2024\/11\/EvolucionPublicidadFarmaceutica_ImagenPrincipal-1.jpg\",\"contentUrl\":\"https:\/\/www.fu1838.org\/wp-content\/uploads\/2024\/11\/EvolucionPublicidadFarmaceutica_ImagenPrincipal-1.jpg\",\"width\":2048,\"height\":1152},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.fu1838.org\/en\/exposiciones\/evolucion-de-la-publicidad-farmaceutica-1940-1980-el-caso-uriach\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.fu1838.org\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Evolution of Pharmaceutical Advertising (1940\u20131980): The Uriach Case\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fu1838.org\/en\/#website\",\"url\":\"https:\/\/www.fu1838.org\/en\/\",\"name\":\"Fundaci\u00f3n Uriach\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.fu1838.org\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Evolution of Pharmaceutical Advertising (1940\u20131980): The Uriach Case - Fundaci\u00f3n Uriach","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fu1838.org\/en\/exposiciones\/evolucion-de-la-publicidad-farmaceutica-1940-1980-el-caso-uriach\/","og_locale":"en_US","og_type":"article","og_title":"Evolution of Pharmaceutical Advertising (1940\u20131980): The Uriach Case - Fundaci\u00f3n Uriach","og_description":"The exhibition, held at the Faculty of Medicine of the University of Barcelona, presents a selection of posters and advertising materials from the Uriach Foundation Archive to illustrate the historical evolution of Uriach Laboratories, some of its most popular medicines, as well as the advertising and artistic styles used by designers and artists who have [&hellip;]","og_url":"https:\/\/www.fu1838.org\/en\/exposiciones\/evolucion-de-la-publicidad-farmaceutica-1940-1980-el-caso-uriach\/","og_site_name":"Fundaci\u00f3n Uriach","article_modified_time":"2026-01-14T07:56:05+00:00","og_image":[{"width":2048,"height":1152,"url":"https:\/\/www.fu1838.org\/wp-content\/uploads\/2024\/11\/EvolucionPublicidadFarmaceutica_ImagenPrincipal-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.fu1838.org\/en\/exposiciones\/evolucion-de-la-publicidad-farmaceutica-1940-1980-el-caso-uriach\/","url":"https:\/\/www.fu1838.org\/en\/exposiciones\/evolucion-de-la-publicidad-farmaceutica-1940-1980-el-caso-uriach\/","name":"Evolution of Pharmaceutical Advertising (1940\u20131980): The Uriach Case - Fundaci\u00f3n Uriach","isPartOf":{"@id":"https:\/\/www.fu1838.org\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.fu1838.org\/en\/exposiciones\/evolucion-de-la-publicidad-farmaceutica-1940-1980-el-caso-uriach\/#primaryimage"},"image":{"@id":"https:\/\/www.fu1838.org\/en\/exposiciones\/evolucion-de-la-publicidad-farmaceutica-1940-1980-el-caso-uriach\/#primaryimage"},"thumbnailUrl":"https:\/\/www.fu1838.org\/wp-content\/uploads\/2024\/11\/EvolucionPublicidadFarmaceutica_ImagenPrincipal-1.jpg","datePublished":"2024-11-20T10:40:06+00:00","dateModified":"2026-01-14T07:56:05+00:00","breadcrumb":{"@id":"https:\/\/www.fu1838.org\/en\/exposiciones\/evolucion-de-la-publicidad-farmaceutica-1940-1980-el-caso-uriach\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.fu1838.org\/en\/exposiciones\/evolucion-de-la-publicidad-farmaceutica-1940-1980-el-caso-uriach\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fu1838.org\/en\/exposiciones\/evolucion-de-la-publicidad-farmaceutica-1940-1980-el-caso-uriach\/#primaryimage","url":"https:\/\/www.fu1838.org\/wp-content\/uploads\/2024\/11\/EvolucionPublicidadFarmaceutica_ImagenPrincipal-1.jpg","contentUrl":"https:\/\/www.fu1838.org\/wp-content\/uploads\/2024\/11\/EvolucionPublicidadFarmaceutica_ImagenPrincipal-1.jpg","width":2048,"height":1152},{"@type":"BreadcrumbList","@id":"https:\/\/www.fu1838.org\/en\/exposiciones\/evolucion-de-la-publicidad-farmaceutica-1940-1980-el-caso-uriach\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.fu1838.org\/en\/"},{"@type":"ListItem","position":2,"name":"Evolution of Pharmaceutical Advertising (1940\u20131980): The Uriach Case"}]},{"@type":"WebSite","@id":"https:\/\/www.fu1838.org\/en\/#website","url":"https:\/\/www.fu1838.org\/en\/","name":"Fundaci\u00f3n Uriach","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fu1838.org\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.fu1838.org\/en\/wp-json\/wp\/v2\/exposiciones\/174897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fu1838.org\/en\/wp-json\/wp\/v2\/exposiciones"}],"about":[{"href":"https:\/\/www.fu1838.org\/en\/wp-json\/wp\/v2\/types\/exposiciones"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fu1838.org\/en\/wp-json\/wp\/v2\/media\/195928"}],"wp:attachment":[{"href":"https:\/\/www.fu1838.org\/en\/wp-json\/wp\/v2\/media?parent=174897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}