{"id":181565,"date":"2024-11-28T15:18:39","date_gmt":"2024-11-28T14:18:39","guid":{"rendered":"https:\/\/www.fu1838.org\/joyas-archivo\/modernism-and-advertising\/"},"modified":"2026-01-16T08:37:59","modified_gmt":"2026-01-16T07:37:59","slug":"modernism-and-advertising","status":"publish","type":"joyas-archivo","link":"https:\/\/www.fu1838.org\/en\/joyas-archivo\/modernism-and-advertising\/","title":{"rendered":"Modernism and Advertising"},"content":{"rendered":"\n<p>At the turn of the 20th century, Barcelona experienced an economic and cultural boom in fields such as architecture, music, poster art, and advertising, with figures like Antoni Gaud\u00ed, Dom\u00e8nech i Montaner, Ramon Casas, and Santiago Rusi\u00f1ol, among others. In this context, Modernist art became a key medium for promoting products and services through posters and advertising. These media successfully incorporated the defining features of the movement: sinuous lines, inspiration from nature, and the exaltation of beauty, creating works that not only sold but also beautified the city and filled it with pride. <\/p>\n\n<p>This collection, which includes works by Antonio Utrillo and Francisco Seix, among others, reflects a unique moment in our country\u2019s cultural history.<\/p>\n","protected":false},"featured_media":5866,"template":"","meta":{"_acf_changed":false},"categorias-joyas-archivo":[106],"class_list":["post-181565","joyas-archivo","type-joyas-archivo","status-publish","has-post-thumbnail","hentry","categorias-joyas-archivo-advertising-collection"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Modernism and Advertising - Fundaci\u00f3n Uriach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fu1838.org\/en\/joyas-archivo\/modernism-and-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Modernism and Advertising - Fundaci\u00f3n Uriach\" \/>\n<meta property=\"og:description\" content=\"At the turn of the 20th century, Barcelona experienced an economic and cultural boom in fields such as architecture, music, poster art, and advertising, with figures like Antoni Gaud\u00ed, Dom\u00e8nech i Montaner, Ramon Casas, and Santiago Rusi\u00f1ol, among others. 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