{"id":181589,"date":"2024-11-28T13:54:25","date_gmt":"2024-11-28T12:54:25","guid":{"rendered":"https:\/\/www.fu1838.org\/joyas-archivo\/ephemeral-advertising-designed-not-to-last\/"},"modified":"2025-09-04T09:56:31","modified_gmt":"2025-09-04T07:56:31","slug":"ephemeral-advertising-designed-not-to-last","status":"publish","type":"joyas-archivo","link":"https:\/\/www.fu1838.org\/en\/joyas-archivo\/ephemeral-advertising-designed-not-to-last\/","title":{"rendered":"Ephemeral Advertising: Designed Not to Last"},"content":{"rendered":"\n<p>In the late 19th and early 20th centuries, newspaper advertisements for health products were very common, as they provided an affordable, accessible medium with a wide audience. In this context, Uriach chose to invest in this advertising format, promoting all kinds of products in newspapers and magazines such as El Diario de Barcelona, La Publicidad, La Vanguardia, and El Diluvio, among others. These ads typically highlighted the curative properties and benefits of the products for a wide range of ailments, using persuasive language accompanied by patient testimonials, illustrations, and simple designs aimed at capturing attention in an increasingly competitive market. This collection of advertisements contributed to the growing consumption of medicines at the time and laid the foundations of modern marketing.<\/p>\n\n<p><\/p>\n","protected":false},"featured_media":5875,"template":"","meta":{"_acf_changed":false},"categorias-joyas-archivo":[107],"class_list":["post-181589","joyas-archivo","type-joyas-archivo","status-publish","has-post-thumbnail","hentry","categorias-joyas-archivo-newspaper-archive-collection"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ephemeral Advertising: Designed Not to Last - Fundaci\u00f3n Uriach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fu1838.org\/en\/joyas-archivo\/ephemeral-advertising-designed-not-to-last\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ephemeral Advertising: Designed Not to Last - Fundaci\u00f3n Uriach\" \/>\n<meta property=\"og:description\" content=\"In the late 19th and early 20th centuries, newspaper advertisements for health products were very common, as they provided an affordable, accessible medium with a wide audience. In this context, Uriach chose to invest in this advertising format, promoting all kinds of products in newspapers and magazines such as El Diario de Barcelona, La Publicidad, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fu1838.org\/en\/joyas-archivo\/ephemeral-advertising-designed-not-to-last\/\" \/>\n<meta property=\"og:site_name\" content=\"Fundaci\u00f3n Uriach\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-04T07:56:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fu1838.org\/wp-content\/uploads\/2024\/11\/Publicidad_Efimera.png\" \/>\n\t<meta property=\"og:image:width\" content=\"302\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fu1838.org\/en\/joyas-archivo\/ephemeral-advertising-designed-not-to-last\/\",\"url\":\"https:\/\/www.fu1838.org\/en\/joyas-archivo\/ephemeral-advertising-designed-not-to-last\/\",\"name\":\"Ephemeral Advertising: Designed Not to Last - Fundaci\u00f3n Uriach\",\"isPartOf\":{\"@id\":\"https:\/\/www.fu1838.org\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.fu1838.org\/en\/joyas-archivo\/ephemeral-advertising-designed-not-to-last\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.fu1838.org\/en\/joyas-archivo\/ephemeral-advertising-designed-not-to-last\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.fu1838.org\/wp-content\/uploads\/2024\/11\/Publicidad_Efimera.png\",\"datePublished\":\"2024-11-28T12:54:25+00:00\",\"dateModified\":\"2025-09-04T07:56:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.fu1838.org\/en\/joyas-archivo\/ephemeral-advertising-designed-not-to-last\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.fu1838.org\/en\/joyas-archivo\/ephemeral-advertising-designed-not-to-last\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fu1838.org\/en\/joyas-archivo\/ephemeral-advertising-designed-not-to-last\/#primaryimage\",\"url\":\"https:\/\/www.fu1838.org\/wp-content\/uploads\/2024\/11\/Publicidad_Efimera.png\",\"contentUrl\":\"https:\/\/www.fu1838.org\/wp-content\/uploads\/2024\/11\/Publicidad_Efimera.png\",\"width\":302,\"height\":440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.fu1838.org\/en\/joyas-archivo\/ephemeral-advertising-designed-not-to-last\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.fu1838.org\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ephemeral Advertising: Designed Not to Last\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fu1838.org\/en\/#website\",\"url\":\"https:\/\/www.fu1838.org\/en\/\",\"name\":\"Fundaci\u00f3n Uriach\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.fu1838.org\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ephemeral Advertising: Designed Not to Last - Fundaci\u00f3n Uriach","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fu1838.org\/en\/joyas-archivo\/ephemeral-advertising-designed-not-to-last\/","og_locale":"en_US","og_type":"article","og_title":"Ephemeral Advertising: Designed Not to Last - Fundaci\u00f3n Uriach","og_description":"In the late 19th and early 20th centuries, newspaper advertisements for health products were very common, as they provided an affordable, accessible medium with a wide audience. 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