{"id":181591,"date":"2024-11-28T12:51:33","date_gmt":"2024-11-28T11:51:33","guid":{"rendered":"https:\/\/www.fu1838.org\/joyas-archivo\/medicines-on-the-air-from-radio-to-social-media\/"},"modified":"2025-09-04T09:58:39","modified_gmt":"2025-09-04T07:58:39","slug":"medicines-on-the-air-from-radio-to-social-media","status":"publish","type":"joyas-archivo","link":"https:\/\/www.fu1838.org\/en\/joyas-archivo\/medicines-on-the-air-from-radio-to-social-media\/","title":{"rendered":"Medicines on the Air: From Radio to Social Media"},"content":{"rendered":"\n<p>The emergence of medicine advertisements on television and radio in Spain marked a milestone in advertising communication during the second half of the 20th century. From that moment on, these new mass media began to progressively replace traditional print formats such as posters and newspaper ads. The new audiovisual systems were designed to capture the attention of the general public and used simple, effective messages that highlighted the benefits and efficacy of the products, creating an emotional connection with consumers. Over time, advertising regulations were adjusted to ensure that the information provided was clear and accurate. From the 1980s onward, Uriach\u2019s commitment to these new media was highly significant, as can be seen in this collection, with numerous television and radio campaigns for popular products such as Biodramina, Utab\u00f3n, and Lipograsil, among many others. A way of communicating that, with the arrival of social media platforms such as Facebook, YouTube, Instagram, and TikTok, changed forever.<\/p>\n\n<p><\/p>\n","protected":false},"featured_media":6482,"template":"","meta":{"_acf_changed":false},"categorias-joyas-archivo":[109],"class_list":["post-181591","joyas-archivo","type-joyas-archivo","status-publish","has-post-thumbnail","hentry","categorias-joyas-archivo-audiovisual-collection"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Medicines on the Air: From Radio to Social Media - Fundaci\u00f3n Uriach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fu1838.org\/en\/joyas-archivo\/medicines-on-the-air-from-radio-to-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Medicines on the Air: From Radio to Social Media - Fundaci\u00f3n Uriach\" \/>\n<meta property=\"og:description\" content=\"The emergence of medicine advertisements on television and radio in Spain marked a milestone in advertising communication during the second half of the 20th century. From that moment on, these new mass media began to progressively replace traditional print formats such as posters and newspaper ads. 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