{"id":175165,"date":"2025-09-01T15:50:47","date_gmt":"2025-09-01T13:50:47","guid":{"rendered":"https:\/\/www.fu1838.org\/2025\/09\/01\/acquisition-of-the-1904-uriach-calendar\/"},"modified":"2026-01-16T11:00:29","modified_gmt":"2026-01-16T10:00:29","slug":"acquisition-of-the-1904-uriach-calendar","status":"publish","type":"post","link":"https:\/\/www.fu1838.org\/en\/2025\/09\/01\/acquisition-of-the-1904-uriach-calendar\/","title":{"rendered":"Acquisition of the 1904 Uriach Calendar"},"content":{"rendered":"\n<p>This 1904 Uriach advertising calendar combines practical utility with the promotion of the company\u2019s products.<\/p>\n\n<p>This 1904 Uriach advertising calendar combines practical utility with the promotion of the company\u2019s products. Printed at the F. Mascar\u00f3 Printing House, each double-page spread offers a two-month calendar with saints days and festivities, alongside an advertisement for medicines from the ALOMAR line, such as cod liver oil, Morrhuol capsules, bitter orange bark syrup, turpentine pearls or ether, mustard paper, and kola nut wine, as well as international products for which the company was the exclusive agent, such as Allcock\u2019s plasters, Brandreth\u2019s pills, or Pagliano\u2019s specialties.<\/p>\n\n<p>Added to the Uriach Foundation Archive database, this calendar is a clear example of pharmaceutical marketing prior to modern regulation, with a Modernist aesthetic that reflects Uriach\u2019s diversification and consolidation in the Spanish market of the early 20th century.<\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This 1904 Uriach advertising calendar combines practical utility with the promotion of the company\u2019s products. This 1904 Uriach advertising calendar combines practical utility with the promotion of the company\u2019s products. Printed at the F. Mascar\u00f3 Printing House, each double-page spread offers a two-month calendar with saints days and festivities, alongside an advertisement for medicines from [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":170076,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-175165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Acquisition of the 1904 Uriach Calendar - Fundaci\u00f3n Uriach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fu1838.org\/en\/2025\/09\/01\/acquisition-of-the-1904-uriach-calendar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Acquisition of the 1904 Uriach Calendar - Fundaci\u00f3n Uriach\" \/>\n<meta property=\"og:description\" content=\"This 1904 Uriach advertising calendar combines practical utility with the promotion of the company\u2019s products. This 1904 Uriach advertising calendar combines practical utility with the promotion of the company\u2019s products. Printed at the F. Mascar\u00f3 Printing House, each double-page spread offers a two-month calendar with saints days and festivities, alongside an advertisement for medicines from [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fu1838.org\/en\/2025\/09\/01\/acquisition-of-the-1904-uriach-calendar\/\" \/>\n<meta property=\"og:site_name\" content=\"Fundaci\u00f3n Uriach\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-01T13:50:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-16T10:00:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fu1838.org\/wp-content\/uploads\/2025\/09\/ACC-0008_002.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"590\" \/>\n\t<meta property=\"og:image:height\" content=\"532\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"EditorUriach\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"EditorUriach\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fu1838.org\/en\/2025\/09\/01\/acquisition-of-the-1904-uriach-calendar\/\",\"url\":\"https:\/\/www.fu1838.org\/en\/2025\/09\/01\/acquisition-of-the-1904-uriach-calendar\/\",\"name\":\"Acquisition of the 1904 Uriach Calendar - 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