On June 20, the Uriach Foundation attended the awards ceremony at the Goya Theater in Madrid to receive two ASPID 2024 Awards for “Uriach Virtual Experience.”
Uriach Virtual Experience is an immersive virtual reality journey that allows users to explore key milestones in Uriach’s history, such as the first drugstore located in Barcelona’s Born district, the company’s laboratory from the 1970s, as well as a natural environment showcasing the company’s current values and brands.
Awards received:
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Silver Aspid in the category “E-Health”
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Aspid in the category “Health Gamification”
The ASPID Awards for Ibero-American Health and Pharmaceutical Creativity and Communication are a recognition granted both to design and communication agencies, as well as to companies and institutions in the healthcare sector, for campaigns and initiatives that stand out for their excellence and creativity within the field.