This 1904 Uriach advertising calendar combines practical utility with the promotion of the company’s products.
This 1904 Uriach advertising calendar combines practical utility with the promotion of the company’s products. Printed at the F. Mascaró Printing House, each double-page spread offers a two-month calendar with saints days and festivities, alongside an advertisement for medicines from the ALOMAR line, such as cod liver oil, Morrhuol capsules, bitter orange bark syrup, turpentine pearls or ether, mustard paper, and kola nut wine, as well as international products for which the company was the exclusive agent, such as Allcock’s plasters, Brandreth’s pills, or Pagliano’s specialties.
Added to the Uriach Foundation Archive database, this calendar is a clear example of pharmaceutical marketing prior to modern regulation, with a Modernist aesthetic that reflects Uriach’s diversification and consolidation in the Spanish market of the early 20th century.