To mark the 70th anniversary of Biodramina, one of Uriach’s most iconic products, the Foundation organized an exhibition showcasing some of its most notable advertising images and presenting the history of the brand.
In parallel, an immersive virtual reality experience was offered, allowing visitors to travel to the Grand Canyon, the waterfalls of Iceland, the streets of Kyoto, the icy waters of Antarctica, the lost city of Machu Picchu, the depths of the ocean or, for the more daring, take a walk through the International Space Station or journey back to the Jurassic period.
