Summary of the exhibition organized by the Uriach Foundation on the history and evolution of Uriach’s advertising. Held at the Can Framis Museum of the Vila Casas Foundation in Barcelona, this exhibition showcases the development of pharmaceutical advertising and artistic techniques through the company’s collections. The exhibition is complemented by several round tables featuring some of the most important graphic artists, advertisers, and specialists, such as Josep Pla-Narbona.
The Art of Collecting
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