The exhibition, held at the Can Framis Museum of the Vila Casas Foundation, offers an overview of the evolution of pharmaceutical advertising in the 20th century through the work of some of the most important illustrators, advertisers, and graphic designers who collaborated with Uriach.
To mark the occasion, two round tables were also organized on the discipline of graphic design. The first featured Dr. Juan Uriach Marsal and several renowned designers who created the works on display, including Josep Baqués, Enric Huguet, Joan Marquès Blanch, Josep Pla Narbona, and Luis Morillas, representing his father, Antonio Morillas. The second round table, moderated by the exhibition’s curator, Daniel Giralt-Miracle, brought together a new generation of designers, such as Andreu Balius, Enric Jardí, Víctor Oliva, and Oriol Pibernat.
