The first part takes visitors on a journey through history, highlighting Uriach’s century long connection with Italy and the evolution of Laborest, from its creation in Switzerland to the present day. The second part focuses on presenting the brand’s new identity and image, which in 2021 became a new global brand of Uriach.
The exhibition is complemented by a talk given by Laborest Global, which provides a detailed explanation of the brand’s main features and flagship products, as well as some of its Corporate Social Responsibility projects in Senegal.
