At the turn of the 20th century, Barcelona experienced an economic and cultural boom in fields such as architecture, music, poster art, and advertising, with figures like Antoni Gaudí, Domènech i Montaner, Ramon Casas, and Santiago Rusiñol, among others. In this context, Modernist art became a key medium for promoting products and services through posters and advertising. These media successfully incorporated the defining features of the movement: sinuous lines, inspiration from nature, and the exaltation of beauty, creating works that not only sold but also beautified the city and filled it with pride.
This collection, which includes works by Antonio Utrillo and Francisco Seix, among others, reflects a unique moment in our country’s cultural history.
