Ephemeral Advertising: Designed Not to Last

In the late 19th and early 20th centuries, newspaper advertisements for health products were very common, as they provided an affordable, accessible medium with a wide audience. In this context, Uriach chose to invest in this advertising format, promoting all kinds of products in newspapers and magazines such as El Diario de Barcelona, La Publicidad, La Vanguardia, and El Diluvio, among others. These ads typically highlighted the curative properties and benefits of the products for a wide range of ailments, using persuasive language accompanied by patient testimonials, illustrations, and simple designs aimed at capturing attention in an increasingly competitive market. This collection of advertisements contributed to the growing consumption of medicines at the time and laid the foundations of modern marketing.